- Bentley Motors and JCT600 have launched a brand-new showroom in Leeds
- Retail destination includes new sales and service centre covering 660 sq.m
- Bentley’s iconic design DNA is reflected throughout
(Crewe, 11 October 2024) Bentley Motors and JCT600 have launched a brand new showroom facility in Leeds, marked with an exclusive open evening where customers and special guests were welcomed to view the new home of Bentley Leeds for the very first time. The new Continental GT Speed and GTC Speed were also unveiled and displayed alongside the new Flying Spur Speed – a showcase of Bentley’s all-new Ultra Performance Hybrid range.
Designed as an instantly recognisable retail environment to showcase the brand, the new Leeds showroom represents the very best of Bentley – a remarkable fusion of craftsmanship, design innovation and sustainability.
The showroom space is designed to be both open and luxurious, as well as intimate and cosseting in key customer hosting spaces. The large dual-aspect glazed frontage floods the showroom with natural light highlighting the latest range of Bentley models at their best.
Discreetly tucked away sits the Bentley Commissioning Area, a private sanctuary featuring high-definition screens, paint samples, leather swatches and technical finish samples, serving inspiration for customers as they begin the bespoke process of commissioning their unique Bentley configuration.
Speaking of the unveiling of the new showroom, Richard Leopold, UK, Europe and MEAI Regional Director of Bentley Motors, said:
“Leeds is one of the most emerging, vibrant cities in the UK and so to reinforce our links here, in our very own home market, shows our commitment to the region and our trust in our valued partner, JCT600. This opening comes at the perfect time for us, as we launch the 4th generation of one of our most iconic models, the Continental GT, one which we are sure will delight our customers in the heart of Yorkshire, the UK, and around the world.”
John Tordoff, executive chairman of JCT600, said:
“We’re incredibly proud to represent such an iconic British brand in what is a unique luxury vehicle destination. It’s yet another demonstration of our total commitment to the brand that we represent, to our loyal customers and to the Yorkshire region.”
The customer launch evening saw Bentley Leeds displaying the full product range from Bentley – including the new Flying Spur Speed, Continental GT Speed, Continental GTC Speed, as well as the Bentayga S Black Edition, plus the coach built Bentley Mulliner Batur.
