7/2/2024
Molsheim
Bolide, W16 Mistral, Tourbillon: shaping the future of Bugatti Aftersales in 2024
For Bugatti, delivering unmatched customer service is fundamental to the brand’s prestige. Beyond creation and delivery, offering an all-encompassing ownership experience is a cornerstone philosophy for the team from Molsheim. Reflecting this approach, Bugatti is enhancing its customer service level as it prepares for the deliveries of the Bolide and W16 Mistral, and starts the Tourbillon journey.
With the recent conclusion of the Chiron¹ era and the unveiling of the new Bugatti Tourbillon², Bugatti’s aftersales department must also prepare for the new chapters ahead. Following the start of production of two new models, the Bolide³ and the W16 Mistral⁴, as well as the launch of an entirely new powertrain for the first time in 20 years with the Tourbillon, Bugatti’s customer service and aftersales initiatives will increasingly focus on preparing for the future while also honoring the past. Led by Director of Aftersales and Customer Service, Alexis Ploix – who is celebrating his one-year anniversary with the brand – Bugatti’s customer service team is poised to redefine the luxury automotive experience, following the philosophy ‘Power is in the small details’. While embracing new technological advancements, the brand remains committed to going above and beyond, fostering enduring relationships with its esteemed clientele through its global network of partners.
“As we venture into the era of Bolide and W16 Mistral and start to prepare for
the newly unveiled Tourbillon, equipped with our first ever naturally aspirated
V16 engine and electric powertrain, our fleet of cars is expected to expand
significantly,” said Ploix. “With a projection of 1,200 cars on the road in 2026
– the key to the brand’s continued success is ensuring that our global
aftersales and customer service teams are equipped to accommodate this surge and
that their facilities are adjusted to new technologies such as the Tourbillon’s
V16 hybrid powertrain. We need to work hand-in-hand with our partners to
anticipate – and realize – Bugatti’s exciting new future, ensuring that their
facilities remain high-tech and optimal so that they continue to be a perfect
fit for our latest models and next-generation technologies. In parallel, we also
need to maintain the very latest training initiatives so that our partner teams
have all the required technical expertise and competencies to deliver a level of
customer service and dedication that is incomparable to anything else in the
automotive world.”
With there currently being just six exclusive Bugatti Service Partners of
Excellence around the world – in addition to Molsheim – capable of undertaking
all precise and high-tech maintenance operations, Bugatti is today forging ahead
to enhance its global proficiency in this pivotal area, ensuring that the brand
provides core competencies and personalized services that are as physically
close as possible to all its customers.
Central to offering customers next-phase dedicated solutions will be the
implementation of an advanced level of competencies within Bugatti’s partners
network. This advanced level will primarily seamlessly transition some selected
partners from being currently trained to do standard maintenance and servicing
operations into offering a far more advanced and complex customer service
implying a higher technical level of expertise.
In total, 15 international partners will undertake this transition, in the
process complementing the existing Service Partners of Excellence structure and
further fortifying the brand’s unrivalled ability to swiftly deliver dedicated
customer service that is truly unique. Key to this endeavor is continued growth
in Bugatti’s roster of skilled service technicians, giving partners even more
experts with advanced technical acumen. Over the coming months, these select
partners will undergo comprehensive training, gaining in-depth knowledge of
Bugatti vehicles, its cutting-edge tools, as well as the 115-year history of the
brand and insights and experiences relating to the home of Bugatti in Molsheim.
To further enable evolved optimization of the Bugatti partner network to
continue to delivering a flawless customer experience within a changing
automotive landscape, the brand has launched a new Service Partner Accreditation
program that is being undertaken at the Château Saint Jean, home of the brand.
The first sessions have just been completed and further workshops are planned
throughout the course of the year, helping to build and reinforce a connection
between the trusted partners and the brand’s past, present and future in
Molsheim. This extended certification doesn’t just delve into the technical
intricacies of Bugatti’s latest hyper sports cars but ensures that partners have
strong knowledge of the brand and are perfectly equipped to care for every
Bugatti car on the market. For Bugatti, whose customers have a unique attachment
to the brand’s legacy, it is fundamental that its global partners, whether in
sales or aftersales, embody the brand.
“Through this concerted effort to empower our partners with more
state-of-the-art facilities and even deeper technical and customer service
proficiency, we will further elevate Bugatti’s service standards, ensuring that
every customer receives nothing short of excellence wherever they may be,”
commented Ploix. “We understand that owning a Bugatti is not merely about
possessing a remarkable automobile; it is about embracing an unparalleled
lifestyle of luxury. In developing our capabilities, we are extending that
lifestyle beyond the vehicle itself, guaranteeing that every aspect of our
customers’ experience reflects the same level of refinement.”
While Bugatti continues to focus on the future of the brand, its approach to
aftersales and customer service also places an emphasis on the increasing number
of timeless classics within its global parc. This includes the Veyron, and the
Chiron as it transitions into a modern classic in the not-so-distant future.
As part of efforts across 2024, the marque is working to meet the growing needs
of current and future pre-owned Bugatti owners through greater refurbishment
possibilities, an improved change of ownership process, and a wider range of
products. This includes reinforcing the ‘Passeport Tranquillité’ program –
launched in 2021 to offer extended servicing and maintenance for owners of
Veyron and Chiron models beyond the standard warranty period, offering the
ultimate peace of mind – as well as training partners on all models since the
Veyron.
All recognized as ‘forever’ cars – the Tourbillon is ‘Pour l’éternité’ (for
eternity) – Bugatti is ensuring that Veyron and Chiron owners have continued
access to the necessary parts for maintenance and refurbishment, guaranteeing
longevity and value retention. With the Veyron already established as a modern
classic car and the Chiron moving towards modern classic status following the
unveiling of its hybrid successor, the Tourbillon, the brand is committed to
providing these owners with the same full restoration possibilities, ensuring a
timeless legacy.
Ploix added: “At Bugatti, we are dedicated to crafting top-tier hyper sports
cars. It is crucial that the service provided by our global network of partners
mirrors this devotion, ensuring an unmatched customer experience for our
discerning clientele regardless of location and no matter the model. As we look
ahead to 2024 and beyond, our customer service team in Molsheim is actively
preparing for the future, taking into consideration, more than ever, our past.”
FUEL CONSUMPTION AND EMISSIONS
1 CHIRON: WLTP FUEL CONSUMPTION, L/100 KM: LOW PHASE 44.56 / MEDIUM PHASE 24.80 / HIGH PHASE 21.29 / EXTRA HIGH PHASE 21.57 / COMBINED 25.19; CO2 EMISSIONS COMBINED, G/KM: 571.64; EFFICIENCY CLASS: G
2 TOURBILLON: THIS MODEL IS CURRENTLY NOT SUBJECT TO DIRECTIVE 1999/94/EC, AS TYPE APPROVAL HAS NOT YET BEEN GRANTED.
3 BOLIDE: THIS MODEL IS NOT SUBJECT TO DIRECTIVE 1999/94/EC, AS TYPE APPROVAL HAS NOT YET BEEN GRANTED.
4 W16 MISTRAL: THIS MODEL IS NOT SUBJECT TO DIRECTIVE 1999/94/EC, AS TYPE APPROVAL HAS NOT YET BEEN GRANTED.
