Opening of the first showroom in Latvia and local premiere of Lamborghini Revuelto
Sant’Agata Bolognese/Riga, 20 October 2023 – Automobili Lamborghini has officially opened its first showroom in Latvia. Owned and operated by Luxury & Sports Cars SE, Riga’s well-known Karla Ulmana Avenue location hosts the new showroom designed in line with Lamborghini’s signature corporate identity, underscoring the brand’s commitment to Latvia.
The celebratory evening opening event, attended by Automobili Lamborghini Chief Marketing and Sales Officer Federico Foschini and Lamborghini Riga CEO Valdis Spredzis, was also the occasion of the national premiere of the Lamborghini Revuelto[1], presented to guests in signature Bianco Monocerus colour.
“Lamborghini Riga will welcome the growing number of Latvian customers and enthusiasts of our cars and brand,” said Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini. “The new dealership will also support Lamborghini in its Cor Tauri strategy, a path that started in 2023 with the presentation of the new Revuelto: the first model with PHEV technology. This will be followed by hybridisation of the rest of the range by 2024, making Automobili Lamborghini the first super sports car brand with its entire fleet hybridised. With the launch of Lamborghini Revuelto, we are opening a new chapter in our memorable V12 history.”
“In Latvia we have a highly developed ultra luxury vehicle segment, and representing Lamborghini here was the right choice from our side,” says Valdis Spredzis. “I am honoured that Lamborghini has chosen us as their retail partner in the market and, on behalf of my team, I promise that Lamborghini customers will receive outstanding customer care while exploring the full Lamborghini product range, with the highest quality after sales service.”
The 300 square meter showroom is located at 75 Karla Ulmana Avenue in Riga. The new product range on display is enhanced by the Ad Personam lounge: a dedicated area where clients can create a customised configuration for their new Lamborghini. The personalisation program offered in the dealership allows owners to choose from virtually unlimited paint options as well as interior finishes including leather, special stitching, carbon fibre elements and many other exclusive options for their new car. To go further in the customization program, customers can also visit the Sant’Agata Bolognese Ad Personam Studio, and personalize their Lamborghini accompanied by an Ad Personam specialist.
The official opening event was a highlight in the Latvian automotive scene. The refined, elegant yet festive atmosphere at Lamborghini Riga was enriched by a performance from Alessandro Ristori. A gourmet dining experience was created on site by leading Latvian chefs Raimonds Zommers, Lauris Aleksejevs and Ivans Shmigerevs, who created a highly refined Italian menu with notes of local cuisine.
Automobili Lamborghini is currently represented in Latvia only in Riga, with 79 dealerships in the EMEA region and 182 worldwide.
[1] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data are in the type of approval stage.
