DATE: 20 Dec 2024 | Sant’Agata Bolognese
A story of choices that change the course of events, inspired by the spirit of “Driving Humans Beyond”
Sant’Agata Bolognese, 20 December 2024 – Automobili Lamborghini continues its cherished Christmas tradition with “The Snowball,” a heartwarming video that reveals how a single decision can alter the course of events and reshape human connections.
The story follows a Lamborghini owner who, while driving his Revuelto[1] back to his hometown for the holidays, is confronted by a figure from his past, a person who, as a young man, had often mocked and humiliated him. In an unexpected turn, the protagonist responds with an act of compassion that leads to a heartfelt reconciliation, proving that courage and kindness can overcome even the deepest divides.
“The Snowball” beautifully embodies Lamborghini’s “Driving Humans Beyond” mission, blending the magic of Christmas with a powerful message about the impact of our choices. It illustrates how simple, yet meaningful actions can redefine relationships and inspire a more positive future.
With this universal tale of emotion, character, and vision, Automobili Lamborghini celebrates Christmas 2024, underscoring how sometimes a simple action can be an act of extraordinary courage.
[1] Consumption and emission values of Revuelto; Fuel consumption combined: 10,3 l/100km (WLTP); Power consumption combined: 78,1 kWh/100 Km (WLTP); CO2-emissions combined: 276 g/km (WLTP)
